Claude Prompts That Write Entire Email Sequences in 5 Minutes

Email marketing remains one of the highest-ROI channels for

, but creating effective email sequences is time-consuming and requires copywriting expertise most

don't have. Claude, Anthropic's AI assistant, excels at this task due to its strong writing capabilities, understanding of persuasion psychology, and ability to maintain consistent tone across multiple emails. This comprehensive guide provides battle-tested prompts that enable you to generate complete email sequences—from welcome series to complex sales funnels—in a fraction of the time it would take to write them manually.

Why Claude Excels at Email Sequence Creation

Before diving into the prompts, it's worth understanding why Claude is particularly well-suited for email marketing. Unlike shorter-form content, email sequences require maintaining narrative coherence across multiple messages, understanding the customer journey, and balancing value delivery with strategic selling. Claude's extended context window allows it to hold the entire sequence structure in mind whilst writing each email, ensuring consistency in voice, messaging, and strategic progression.

Additionally, Claude demonstrates strong understanding of persuasion principles, emotional intelligence in writing, and the ability to adapt tone for different audiences and purposes. When provided with detailed context about

, audience, and goals, Claude can produce email copy that rivals professional copywriters—and it can do so in minutes rather than days.

Welcome Email Sequence Prompts

Welcome sequences are your first impression with new subscribers. These emails should build relationship, deliver immediate value, and set expectations for future communications.

Complete Welcome Series Prompt:

"Create a 5-email welcome sequence for new subscribers to my [business type]. Target audience: [description]. Business model: [how you make money]. Unique value proposition: [what makes you different].

Email 1 (Day 0): Welcome and immediate value delivery. Include: warm greeting, what they can expect from being on the list, and deliver the lead magnet or first piece of value. Tone: excited but not overwhelming.

Email 2 (Day 2): Origin story and credibility building. Share: why I started this business, my qualifications/experience, and social proof. Make it personal and relatable.

Email 3 (Day 4): Educational content that addresses their biggest pain point: [specific problem]. Provide actionable advice without selling.

Email 4 (Day 6): Case study or customer success story showing transformation from [before state] to [after state]. Make it detailed and believable.

Email 5 (Day 8): Soft introduction to [your main offer]. Explain what it is, who it's for, and invite them to learn more (link to sales page). Not pushy, just informative.

For each email, provide: Subject line (and 2 alternatives), preview text, full email body (300-400 words), and specific CTA. Maintain consistent voice throughout that is [your brand voice]."

Tripwire Sequence Prompt:

"I have a low-cost offer ($[price]) called [product name] that leads to my main offer ($[price]). Write a 3-email sequence to convert new subscribers into buyers of the tripwire.

Email 1 (Immediate): Introduce the problem that [tripwire] solves, explain what it is, present the value (worth $X, priced at $Y), and create urgency with [discount/bonus that expires]. Include strong CTA to purchase.

Email 2 (Day 1): Overcome objections. Address: 'Is this right for me?', 'What if it doesn't work?', 'Why so cheap?'. Include testimonials and guarantee. Different angle than Email 1.

Email 3 (Day 2): Last chance email. Remind them of expiring offer, summarize key benefits, share one final testimonial, and strong urgency-driven CTA.

Each email should be 250-350 words, include compelling subject lines, and use persuasive but not manipulative language. Target audience is [description] who struggle with [problem]."

Nurture Campaign Prompts

Nurture sequences build relationship and trust over time, positioning you as the go-to expert whilst keeping your business top-of-mind.

Educational Nurture Series Prompt:

"Create a 10-email educational nurture sequence for my [business type]. These subscribers aren't ready to buy yet, so focus on providing value and building authority. Target audience: [description].

Theme: [overarching topic]. Each email should cover one specific subtopic, providing actionable insights.

Structure for each email:

• Hook that connects to previous email or standalone interest

• Educational content (one key concept, framework, or tactic)

• Real-world example or case study

• Actionable takeaway

• Soft CTA (reply with questions, read related blog post, follow on social)

Emails should be 400-500 words each. Tone: helpful expert, not salesy. Include subject lines that promise specific value. Space them 3-4 days apart. Occasionally mention my [product/service] naturally when relevant, but don't pitch hard."

Story-Based Nurture Prompt:

"Write a 6-email nurture sequence that tells my business story in installments, building connection and trust. My story: [provide your story including: where you started, challenges faced, breakthrough moment, how you help others now].

Email 1: The beginning. Where I was before starting this journey. Make it relatable to [target audience]'s current situation.

Email 2: The struggle. Challenges and failures I faced. Show vulnerability and persistence.

Email 3: The turning point. What changed, the 'aha moment', or the mentor/resource that made the difference.

Email 4: The transformation. How things improved, what I learned, and how my perspective shifted.

Email 5: The mission. Why I now help others, what drives me, and what I believe is possible for them.

Email 6: The invitation. How they can work with me to achieve similar transformation. Introduce [your offer] naturally.

Each email: 350-450 words, conversational tone, subject lines that create curiosity about the story, and smooth transitions between emails."

Sales Sequence Prompts

Sales sequences are designed to convert subscribers into customers through strategic persuasion and addressing objections.

Product Launch Sequence Prompt:

"I'm launching [product/service] for [target audience]. Price: $[amount]. Main benefit: [core transformation]. Write a 7-email launch sequence following Jeff Walker's Product Launch Formula.

Pre-Launch (Emails 1-3): Build anticipation and deliver value

Email 1 (Day 1): Tease the upcoming launch, introduce the problem, share that I've been working on a solution. Create curiosity.

Email 2 (Day 3): Provide valuable content related to the problem (video, article, or training). Don't mention the product yet, just deliver massive value.

Email 3 (Day 5): More value content from different angle. Start hinting at the solution. Build desire.

Launch (Emails 4-7): Open cart and drive sales

Email 4 (Day 7): Cart open! Announce the product, explain what it is, who it's for, and key benefits. Include pricing and bonuses. Strong CTA to purchase.

Email 5 (Day 9): Social proof email. Share testimonials, case studies, and results. Address 'Does this really work?' objection.

Email 6 (Day 11): Objection handling. Address common concerns: price, time, fit, etc. Explain guarantee.

Email 7 (Day 13): Final day/hours. Create urgency, summarize offer, last chance messaging. Strongest CTA.

Each email: 400-600 words, compelling subject lines, clear CTAs. Tone: enthusiastic but authentic."

Webinar Funnel Sequence Prompt:

"Create email sequence for a webinar funnel. Webinar topic: [title]. Target audience: [description]. Webinar teaches [content] and pitches [offer] at the end.

Registration Phase (Emails 1-2):

Email 1: Invite to webinar. Explain what they'll learn, why it matters, and what they'll be able to do after. Include date/time and registration CTA.

Email 2 (2 days later): Reminder for those who haven't registered. Different angle on value, add social proof, create FOMO about limited spots.

Pre-Webinar Reminders (Emails 3-5):

Email 3 (3 days before): Confirmation email with details, what to prepare, and teaser of content.

Email 4 (1 day before): Reminder with logistics, build excitement about what they'll discover.

Email 5 (1 hour before): Final reminder with join link, quick note on what to have ready.

Post-Webinar Follow-up (Emails 6-8):

Email 6 (Immediately after): Thank you, replay link, recap key points, introduce offer with deadline.

Email 7 (Next day): Testimonials from previous buyers, address objections, remind of deadline.

Email 8 (Final day): Last chance, urgency, final push to purchase.

Each email: appropriate length for purpose (reminders shorter, sales emails longer). Include all subject lines and CTAs."

Re-engagement Campaign Prompts

Re-engagement sequences aim to win back inactive subscribers before removing them from your list.

Win-Back Sequence Prompt:

"Write a 4-email re-engagement sequence for subscribers who haven't opened emails in 90+ days. My business: [description]. These subscribers originally signed up for [lead magnet] but have gone cold.

Email 1: 'Are you still interested?' Check-in email. Acknowledge the silence, ask if they still want to hear from me, offer to update preferences or unsubscribe. Friendly, not guilt-tripping. Include: brief reminder of who I am, what value I provide, and easy opt-out.

Email 2 (3 days later, only to those who didn't unsubscribe): 'Here's what you've missed.' Highlight best content, resources, or wins from the past 3 months. Show them what they're missing. Include links to top content.

Email 3 (3 days later): Special offer. 'I want to win you back.' Provide exclusive discount, bonus, or resource only for inactive subscribers. Create urgency with expiration.

Email 4 (3 days later): Final email. 'Last chance to stay connected.' Explain you'll be removing inactive subscribers to keep list healthy. Give one final opportunity to engage or opt out. Make it easy to do either.

Each email: 200-300 words, empathetic tone, clear CTAs. Subject lines that get opens from cold subscribers."

Cart Abandonment Sequence Prompt

Abandoned Cart Recovery Prompt:

"Create a 3-email abandoned cart sequence for my [e-commerce/digital product] business. Product: [name and brief description]. Price: $[amount]. Average cart value: $[amount].

Email 1 (1 hour after abandonment): Gentle reminder. Subject: 'You left something behind' or 'Your cart is waiting'. Email content: Friendly reminder that they have items in cart, show what they left behind (product images and names), easy one-click return to cart, no pressure. 150 words max.

Email 2 (24 hours after abandonment): Address objections and add value. Subject: 'Questions about [product]?' Email content: Anticipate why they might have hesitated (price, fit, trust), address these concerns, include testimonial or guarantee, show product benefits, return to cart CTA. 250 words.

Email 3 (48 hours after abandonment): Urgency and incentive. Subject: 'Last chance: [X]% off your cart' or 'Your cart expires in 24 hours'. Email content: Create urgency (limited stock, price increase, or cart expiration), offer small discount (10-15%) or free shipping, final push to complete purchase, clear CTA. 200 words.

Tone: helpful, not desperate. Make it easy to complete purchase with one click."

Customer Onboarding Sequence Prompts

Post-Purchase Onboarding Prompt:

"Write a 5-email onboarding sequence for customers who just purchased [product/service]. Goal: Ensure they get results, reduce refunds, and prepare them for upsell.

Email 1 (Immediately after purchase): Order confirmation and excitement. Thank them, confirm what they purchased, explain what happens next, set expectations for delivery/access, and first steps to take.

Email 2 (Day 1): Getting started guide. Walk them through setup/first use, highlight key features to focus on first, provide quick win they can achieve today, offer support if needed.

Email 3 (Day 3): Tips for success. Share best practices from successful customers, common mistakes to avoid, and how to get maximum value. Educational, not salesy.

Email 4 (Day 7): Check-in and support. Ask how it's going, offer to answer questions, share additional resources (tutorials, community, etc.), remind them of support options.

Email 5 (Day 14): Success stories and next level. Share case studies of customers who achieved great results, introduce complementary product/service that takes them further (upsell), special customer-only pricing.

Each email: 300-400 words, supportive tone, clear next steps. Build relationship and ensure customer success."

Advanced Sequence Prompts

Segmented Sequence Prompt:

"I need to create different email paths based on subscriber behavior. Main sequence topic: [topic]. Create a 5-email sequence with branching logic:

Path A (Engaged subscribers who open and click): More advanced content, faster progression to offer.

Path B (Subscribers who open but don't click): More educational content, address hesitation, slower progression.

Path C (Subscribers who don't open): Re-engagement tactics, different subject line strategies.

For each path, provide: All 5 emails with different content/approach, logic for when to move subscribers between paths, and how to measure success of each path. Target audience: [description]."

Seasonal Campaign Prompt:

"Create a holiday/seasonal email sequence for [specific holiday/season]. My business: [description]. How this season relates to my business: [connection]. Sequence should run from [start date] to [end date].

Include: Early bird announcement, value-building emails, promotional emails, urgency emails, and post-season follow-up. Each email should incorporate seasonal themes naturally without being cheesy. Provide full sequence with timing, subject lines, and email copy. Tone: [your brand voice] with seasonal warmth."

Best Practices for Using Claude for Email Sequences

When using these prompts with Claude, provide as much context as possible about your business, audience, and goals. The more specific your input, the better Claude's output. Don't hesitate to ask Claude to revise emails that don't quite hit the mark—specify what needs to change and why.

Always review and edit the generated emails before sending. While Claude produces high-quality copy, you should ensure the voice matches your brand, add personal touches, and verify that all claims are accurate. Think of Claude as your copywriting partner, not a replacement for your judgment.

Test different subject lines, email lengths, and approaches to discover what resonates with your specific audience. Use Claude to generate multiple variations, then A/B test them to optimize performance over time.

Conclusion

Email sequences are the backbone of effective digital marketing, but creating them has traditionally been time-consuming and expensive. With Claude and these proven prompts, you can generate complete, conversion-optimized email sequences in minutes. Start by choosing the sequence type that addresses your most pressing business need—whether that's welcoming new subscribers, nurturing leads, or recovering abandoned carts. Customize the prompts with your specific business details, review and refine Claude's output, and implement the sequence in your email marketing platform. The time savings alone are substantial, but the real value lies in having professional-quality email copy that drives results for your business. With these tools, you can finally build the sophisticated email marketing system your business deserves without the traditional barriers of time and expertise.