Midjourney Prompts for Etsy Shop Banners & Product Mockups

Visual content makes or breaks e-commerce success, yet professional photography and graphic design services cost thousands of pounds that most small Etsy sellers simply don't have. Midjourney has revolutionised this landscape, enabling anyone to generate professional-quality images for shop banners, product mockups, social media content, and marketing materials. However, Midjourney's power is locked behind understanding how to write effective prompts. This comprehensive guide provides battle-tested Midjourney prompts specifically designed for Etsy sellers, covering everything from shop branding to product presentation, ensuring your visual content rivals shops with professional design budgets.

Understanding Midjourney's Strengths for E-commerce

Before diving into specific prompts, it's essential to understand what Midjourney does exceptionally well and where it has limitations. Midjourney excels at creating atmospheric lifestyle images, artistic product presentations, brand mood boards, patterns and textures, and conceptual mockups. It produces images with professional lighting, composition, and aesthetic appeal that would typically require expensive photo shoots.

However, Midjourney has limitations you should be aware of. It struggles with precise text rendering (though this is improving), exact product replication (it creates variations rather than exact copies), and highly specific technical requirements. For Etsy purposes, Midjourney is ideal for shop banners, lifestyle mockups, social media content, and inspirational product photography—but you'll still need real product photos for your main listing images in most categories.

The key to success with Midjourney is understanding prompt structure. Effective prompts include: the subject (what you want), style descriptors (how it should look), composition details (framing and layout), lighting and mood, and technical parameters. Let's explore proven

various Etsy needs.

Shop Banner Prompts

Your shop banner is prime real estate for establishing brand identity. These prompts create cohesive, professional banners that communicate your brand aesthetic immediately.

Minimalist Modern Banner Prompt:

"/imagine prompt: Etsy shop banner, minimalist modern aesthetic, [your product category] elegantly arranged on natural linen background, soft natural window light, muted earth tones, clean composition with negative space, overhead flat lay photography style, professional product photography, subtle shadows, 3:1 aspect ratio --ar 21:9 --v 6 --style raw"

Customization tips: Replace [your product category] with specifics like "handmade ceramic mugs" or "botanical art prints". Adjust color palette by changing "muted earth tones" to your brand colors like "sage green and cream" or "navy and gold".

Rustic Handmade Banner Prompt:

"/imagine prompt: Etsy shop header banner, rustic handmade aesthetic, artisan workspace with [your products], weathered wood table, crafting tools, warm golden hour lighting, cozy cottage core vibe, shallow depth of field, lifestyle product photography, authentic handcrafted feel, natural textures, 3:1 banner format --ar 21:9 --v 6"

Luxury Boutique Banner Prompt:

"/imagine prompt: Premium Etsy shop banner, luxury boutique aesthetic, [your products] displayed on marble surface, soft pink and gold color palette, elegant styling with fresh flowers, studio lighting with soft shadows, high-end magazine editorial style, sophisticated and refined, negative space for shop name, 3:1 aspect ratio --ar 21:9 --v 6 --q 2"

Bohemian Creative Banner Prompt:

"/imagine prompt: Etsy shop banner, bohemian creative aesthetic, [your products] styled with macrame, dried flowers, and vintage textiles, warm terracotta and cream tones, natural sunlight through sheer curtains, artistic flat lay, eclectic handmade vibe, textured backgrounds, 3:1 banner composition --ar 21:9 --v 6"

Product Mockup Prompts

Mockups help customers visualize your products in real-life settings, increasing perceived value and purchase intent.

Lifestyle Setting Mockup Prompt:

"/imagine prompt: [Your product] mockup, cozy living room setting, product placed on coffee table, Scandinavian interior design, soft natural light from large windows, neutral color palette, lifestyle product photography, realistic home environment, professional styling, depth of field, warm and inviting atmosphere --v 6 --style raw --ar 4:5"

Example: "Ceramic candle mockup, cozy living room setting, candle placed on coffee table, Scandinavian interior design, soft natural light from large windows, neutral color palette, lifestyle product photography, realistic home environment, professional styling, depth of field, warm and inviting atmosphere --v 6 --style raw --ar 4:5"

Hand-Holding Mockup Prompt:

"/imagine prompt: Hands holding [your product], outdoor natural setting, soft focus background, warm skin tones, natural daylight, casual lifestyle photography, authentic moment, shallow depth of field focusing on product, professional product photography, organic and relatable --v 6 --ar 4:5"

Flat Lay Mockup Prompt:

"/imagine prompt: Flat lay product mockup, [your product] as hero item, styled with complementary props [list relevant props], white linen background, overhead shot, natural window light, minimal shadows, Instagram-worthy styling, clean and organized composition, professional product photography --v 6 --ar 1:1 --style raw"

In-Use Action Mockup Prompt:

"/imagine prompt: [Your product] being used in [specific scenario], candid lifestyle moment, natural environment, authentic interaction, editorial photography style, beautiful natural lighting, focus on product in context, real-life application, aspirational yet attainable aesthetic --v 6 --ar 4:5"

Social Media Content Prompts

Consistent, eye-catching social media content drives traffic to your Etsy shop. These prompts create scroll-stopping posts.

Instagram Post Prompt:

"/imagine prompt: Instagram product post, [your product] hero shot, [your brand aesthetic] style, complementary color palette of [your colors], styled with [relevant props], professional product photography, optimized for Instagram feed, cohesive brand aesthetic, negative space for text overlay, square format --v 6 --ar 1:1 --q 2"

Pinterest Pin Prompt:

"/imagine prompt: Pinterest pin graphic, vertical format, [your product] beautifully styled, aspirational lifestyle setting, bright and inviting, clear focal point, professional photography, optimized for Pinterest discovery, eye-catching composition, [your brand colors], space at top or bottom for text overlay --v 6 --ar 2:3"

Story/Reel Background Prompt:

"/imagine prompt: Instagram story background, [your brand aesthetic], subtle texture or pattern, [your brand colors], not too busy, space for product photos and text, cohesive brand identity, professional design, vertical mobile format --v 6 --ar 9:16 --style raw"

Packaging and Branding Prompts

Product Packaging Mockup Prompt:

"/imagine prompt: Product packaging mockup, [describe your packaging], styled on [surface type], branded tissue paper and ribbon, unboxing moment, professional product photography, attention to detail, luxury presentation, soft natural lighting, shallow depth of field, [your brand colors] --v 6 --ar 4:5 --style raw"

Brand Mood Board Prompt:

"/imagine prompt: Brand mood board collage, [your brand aesthetic] inspiration, color palette of [your colors], textures and materials relevant to [your products], lifestyle imagery, typography samples, cohesive visual identity, professional brand design, Pinterest aesthetic --v 6 --ar 4:5"

Pattern Design Prompt:

"/imagine prompt: Seamless pattern design, [your theme/motif], [your brand colors], suitable for packaging or branding, repeating pattern, professional surface design, [style descriptor like 'watercolor', 'geometric', 'botanical'], balanced composition, tileable --v 6 --tile --ar 1:1"

Seasonal and Holiday Prompts

Holiday Product Styling Prompt:

"/imagine prompt: [Holiday] themed product photography, [your product] styled with [holiday-specific props], festive but tasteful, [holiday color palette], cozy seasonal atmosphere, professional lifestyle photography, gift-worthy presentation, warm lighting, inviting composition --v 6 --ar 4:5"

Example for Christmas: "Christmas themed product photography, handmade candles styled with pine branches and cinnamon sticks, festive but tasteful, deep green and burgundy with gold accents, cozy seasonal atmosphere, professional lifestyle photography, gift-worthy presentation, warm lighting, inviting composition --v 6 --ar 4:5"

Seasonal Banner Update Prompt:

"/imagine prompt: [Season] Etsy shop banner, [your products] with seasonal elements, [seasonal color palette], [season-appropriate setting], professional product photography, fresh seasonal update, maintains brand identity, 3:1 banner format --ar 21:9 --v 6"

Category-Specific Prompts

Jewelry Mockup Prompt:

"/imagine prompt: Jewelry product mockup, [specific jewelry item] displayed on [surface], macro photography, beautiful natural lighting with subtle sparkle, elegant styling with [complementary props like flowers, fabric, stones], luxury jewelry photography, sharp focus on product, professional commercial photography, [your brand aesthetic] --v 6 --ar 4:5 --style raw --q 2"

Art Print Mockup Prompt:

"/imagine prompt: Art print mockup, [describe your art] in simple frame, hanging on [wall color] wall, modern interior setting, natural daylight, professional interior photography, realistic frame and matting, shows scale and context, clean and minimal styling --v 6 --ar 4:5 --style raw"

Textile/Fabric Product Prompt:

"/imagine prompt: Textile product photography, [your fabric item] with visible texture and drape, natural linen background, soft directional lighting highlighting fabric texture, professional product photography, shows material quality, [your brand colors], tactile and inviting --v 6 --ar 4:5 --style raw"

Digital Product Mockup Prompt:

"/imagine prompt: Digital product mockup, [your digital product] displayed on [device type], realistic device mockup, clean modern workspace setting, professional tech photography, shows product in use, aspirational home office aesthetic, natural lighting, [your brand colors] --v 6 --ar 4:5"

Advanced Prompting Techniques for Etsy Sellers

Using Style References:

Midjourney allows you to reference specific photographic styles. Add these to your

consistent aesthetic:

• "in the style of kinfolk magazine photography"

• "editorial product photography like Cereal magazine"

• "Instagram aesthetic like @[relevant account]"

• "professional catalog photography"

Controlling Lighting:

Lighting dramatically affects mood and professionalism:

• "golden hour natural light" - warm, soft, flattering

• "bright white studio lighting" - clean, modern, commercial

• "soft window light" - gentle, natural, authentic

• "dramatic side lighting" - moody, artistic, dimensional

Composition Control:

Direct the framing and layout:

• "overhead flat lay" - popular for styled product shots

• "45-degree angle" - shows dimension and depth

• "macro close-up" - highlights detail and texture

• "environmental portrait" - shows product in context

• "negative space on left/right" - room for text overlay

Color Palette Specification:

Control colors precisely:

• "muted earth tones, terracotta, sage, cream"

• "monochromatic blue palette"

• "high contrast black and white"

• "pastel pink and mint green"

• "jewel tones, emerald and sapphire"

Parameter Explanations for Etsy Sellers

Aspect Ratios (--ar):

• --ar 21:9 - Etsy shop banner (3:1 ratio)

• --ar 4:5 - Instagram portrait posts

• --ar 1:1 - Instagram square posts, profile pictures

• --ar 2:3 - Pinterest pins

• --ar 9:16 - Instagram Stories/Reels

Quality (--q):

• --q 2 - Highest quality, use for hero images (costs more)

• --q 1 - Standard quality (default)

• --q .5 - Lower quality, faster generation

Style (--style):

• --style raw - More photographic, less artistic interpretation

• --style 4a/4b/4c - Different aesthetic variations (experiment to find your preference)

Version (--v):

• --v 6 - Latest version, most photorealistic

• --v 5.2 - Previous version, sometimes better for certain styles

Workflow for Creating Cohesive Shop Visuals

To create a cohesive visual brand for your Etsy shop, follow this workflow:

1. Establish Your Brand Aesthetic: Use the brand mood board prompt to generate inspiration and define your visual style.

2. Create Your Shop Banner: Use one of the banner prompts customized to your products and aesthetic. Generate multiple variations and choose the best.

3. Develop Product Mockup Templates: Create 3-5 mockup styles that you'll use consistently. Save the prompts that work best for your products.

4. Build a Social Media Library: Generate a batch of social media backgrounds and styled shots that match your brand aesthetic.

5. Maintain Consistency: Use the same style descriptors, color palettes, and parameters across all your images to create a cohesive brand identity.

Editing and Refining Midjourney Images

Midjourney generates excellent starting points, but you'll often want to refine images:

Upscaling: Always upscale your chosen image (click U1, U2, U3, or U4) before downloading for maximum quality.

Variations: If an image is close but not perfect, generate variations (click V1, V2, V3, or V4) to explore similar options.

Outpainting: Use Midjourney's zoom out feature to expand the canvas if you need more space around your subject.

Post-Processing: Import images into Canva, Photoshop, or similar tools to add text, adjust colors, or combine with other elements.

Legal and

When using Midjourney for your Etsy shop, keep these considerations in mind:

Commercial Use: Midjourney's paid plans allow commercial use of generated images, which is essential for Etsy sellers.

Originality: While Midjourney creates original images, they're AI-generated. Some platforms and customers have preferences about AI-generated content. Be transparent if asked.

Product Representation: Use Midjourney for lifestyle shots, mockups, and branding—but ensure your actual product photos accurately represent what customers will receive.

Trademark and Copyright: Don't include specific brand names, logos, or copyrighted characters in your prompts.

Measuring Visual Content Impact

Track how your Midjourney-generated visuals affect your shop performance:

A/B Test Shop Banners: Try different banner styles and monitor if certain aesthetics correlate with increased shop visits or sales.

Monitor Listing Performance: Compare listings with Midjourney mockups versus those without. Track views, favorites, and conversion rates.

Social Media Engagement: Measure which types of Midjourney-generated content drive the most engagement and traffic to your shop.

Customer Feedback: Pay attention to customer comments about your shop's visual appeal and professionalism.

Conclusion

Midjourney has democratized access to professional-quality visual content, enabling Etsy sellers to compete visually with shops that have substantial design budgets. With these proven prompts and techniques, you can create a cohesive, professional visual brand that attracts customers and communicates quality. Start by generating a new shop banner and a few product mockups using the prompts most relevant to your products. Experiment with variations, refine your prompts based on results, and gradually build a library of on-brand visuals. Remember that consistency is key—using similar style descriptors, color palettes, and composition across all your visuals creates a professional, memorable brand identity that helps your shop stand out in Etsy's crowded marketplace.